BUS3100 Business & Marketing
Educational Level: Upper undergraduate, Bachelor
Credit Hours: 3 Credits
Develops and cultivates the skills of students at the entry-level of business and marketing. Within this course students will learn the principles of markets, entrepreneurism, and ethical practices that drive success in todays competitive marketplace. This course is designed to enrich students propensity for engagement in business and how businesses operate. This course encompasses a variety of coursework relevant to modern day businesses that examines the fundamentals of management, leadership, and marketing, and diversity.
How This Course Benefits Students:
The Business & Marketing class introduces students to a wide range of topics and learning objectives. Such as: Introduction to Management, leadership, and Marketing, business analysis and interpretation of a business, ethical and socially responsible business practices, Principles of Marketing: Topics to include: Marketing strategy, Target market, demographics, the 4 Ps of Marketing
Why This Course Is Important:
Ethics in business is a very important topic today. Business ethics taught from the Holy Bible is necessary especially from the word of God. Mission oriented individuals with training in ethical business practices will change the essence of business practices.