JRN4310 Digital Media Programming & Management

Course Overview

Educational Level: Upper undergraduate, Bachelor
Credit Hours: 3 Credits

Course Description:

Offers an in-depth examination of the historical, legal, and professional practices involved in programming and managing the electronic media. Emphasis will focus on the processes of selecting, scheduling, promoting, and evaluating programming for commercial radio and television networks and stations, cable television, public radio and television, and online. Moreover, management issues and programming terminology, strategies, and economics will be discussed. Survey of radio and television programs and on-the-air presentations, using advanced techniques in psychological and sociological principles of programming. A Digital Media Programming & Management focus ensures full exposure to new technologies and the business functions of emerging technologies. It combines a solid liberal arts foundation with both theoretical and theory-based practical courses through which students will learn to make critical evaluations of content; understand the historical development and current trends in media content, programming strategies, and information and communication technologies; recognize and interpret trends in the U.S. and global media business; understand media law and regulations and media management practices; develop basic skills in audiovisual production for entrepreneurial, commercial, and non-profit media ventures; and plan and develop their own converged media content distribution sites.

How This Course Benefits Students:

Students focus on the business of media. How to manage and program media content, be it advertising, news, features, or films. Students are exposed to developing creative and business proposals and prototypes for digital media content distribution and an understanding of the value of advertising versus programs for media executives. This course teaches aspects of marketing and advertising, digital media content and technology, global media, communication among cultures, and covers the history of American television.

Why This Course Is Important:

All people are programmed from birth, whether it’s from our parents making sure that we can assimilate into society by teaching us sociel graces, or or from the schoolsystem teaching social and cultural standards so that we can thrive and progress in society. Different theological teachings program their views and interpretations of the scriptures. Programming can be postive and negative. It is not that we program the message of Christianity as much as we see what people already believe and provide information that offers them with a biblical option.