MED3310 Managing Social Media Campaigns

Course Overview

Educational Level: Upper undergraduate, Bachelor
Credit Hours: 3 Credits
Instructor: Prof. Heather Gasaway

Course Description:

This course is designed to help students examine the multiple ways to create and use social media campaigns for faith-based organizations. The focus will be upon helping students research and create campaigns around topics such as: raising funds, engaging and mobilizing volunteers, finding and engaging with donors, mobilizing prayer partners and sharing the gospel online.

How This Course Benefits Students:

More and more organizations are turning to social media to help fill the needs and gaps they have when it comes to: finding donors, enlisting volunteers, mobilizing volunteers, and raising funds. There are MANY needs in our world today and this course will help students understand and know how to create effective online campaigns that will help fill the needs and gaps that their organization is facing.

Why This Course Is Important:

With over 1 billion people on Facebook, the number one social media platform in the world, more and more organizations are realizing the power behind connecting with others who share a similar passion and hope behind the messaging and purpose of that organization. Social media provides a great avenue for these organizations to connect with those like minded individuals who long to be a part of something bigger than they are and to be a part of something where they are making a difference. This course will show students how to connect with those individuals through effective social media campaigns.